Digital Transformation, Growth & AI
Strategy, AI ambition, use-case portfolio, operating model and value realisation.
↗Independent Executive Advisory · Berlin
Clarity for
digital transformation.
I help companies and agencies turn digital, data and AI investments into clear decisions and measurable business value.
25+ yearsinternational transformation experience
What matters
Digital complexity is rarely a technology problem alone.
Value emerges when strategy, customer experience, technology, data and organisation work as one system. I create the clarity leadership teams need for sound decisions and focused delivery.
Expertise
Five practices.
One transformation agenda.
Customer Experience & Commerce
Customer journeys, commerce, personalisation and loyalty.
↗MarTech & Technology Strategy
Capability maps, target architectures, vendor selection and programme recovery.
↗Interim CTO / Fractional CTO
Temporary technology leadership, strategic direction, organisational development and programme stabilisation.
↗Data Strategy, Governance & Trust
Reliable data, clear ownership, consent and AI readiness.
↗Engagement formats
A clear starting point.
A tangible outcome.
2–3 weeks
Executive Transformation Diagnostic
Current-state assessment, priorities and management readout4–6 weeks
Digital / AI North Star
Ambition, target picture, use-case portfolio and roadmap3–5 weeks
MarTech Value & Complexity Review
Value leakage, target architecture and action planRetainer
Board & Investor Advisory
Independent counsel for critical decisions
Founder & Executive Advisor
Hendrik W. Kramer
More than 25 years of international consulting and transformation experience — with direct senior access, independent judgement and a focus on impact.
Experience across Automotive, Retail, QSR, Life Sciences, Manufacturing, Travel and Financial Services.
Next step
What decision
are you facing?
Book a meeting directly or send a message.